Privacy Policy

1. Introduction

Matchup Better ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform and services. Please read this policy carefully to understand our practices regarding your personal data.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide to us when you:

• Register for an account or create a profile
• Use our matching and compatibility services
• Contact us or request customer support
• Subscribe to our newsletters or communications
• Participate in surveys or feedback programs

This information may include:

• Name, email address, phone number, and company information
• Business details, industry, and operational data
• Financial information (for verification purposes)
• Communication preferences and feedback

2.2 Automatically Collected Information

When you use our Service, we automatically collect certain information, including:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, features used, time spent)
• Log files and analytics data
• Cookies and similar tracking technologies

2.3 Third-Party Information

We may receive information about you from third-party sources, such as:

• Public business databases and registries
• Credit bureaus and verification services
• Business partners and service providers
• Social media platforms (if you connect your accounts)

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide, maintain, and improve our matching and compatibility services
• Matching and Analysis: To generate compatibility profiles, perform matching analysis, and provide predictive insights
• Communication: To respond to your inquiries, send service updates, and provide customer support
• Verification: To verify business information and ensure network integrity
• Analytics: To analyze usage patterns, improve our algorithms, and enhance user experience
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Security: To detect, prevent, and address fraud, security issues, and technical problems
• Marketing: To send promotional communications (with your consent) about our services and features

4. Information Sharing and Disclosure

4.1 With Your Consent

We may share your information with other users of the platform when you explicitly consent to such sharing, such as when you participate in matching services.

4.2 Service Providers

We may share information with third-party service providers who perform services on our behalf, including:

• Cloud hosting and data storage providers
• Analytics and data processing services
• Payment processors
• Customer support platforms
• Marketing and communication services

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

4.4 Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities.

4.5 Aggregated Data

We may share aggregated, anonymized data that does not identify individual users for research, analytics, and business purposes.

5. Data Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication mechanisms
• Secure data centers and infrastructure
• Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Request transfer of your data to another service
• Opt-Out: Unsubscribe from marketing communications
• Objection: Object to certain processing activities

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your preferences and usage patterns. You can control cookies through your browser settings, but disabling cookies may limit your ability to use certain features of our Service.

We use cookies for:

• Authentication and session management
• Remembering your preferences and settings
• Analyzing usage and improving our services
• Providing personalized content and recommendations

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. We take appropriate safeguards to ensure that your information receives an adequate level of protection.

10. Children's Privacy

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of the Service after such changes constitutes your acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Matchup Better
405 Assiniboine Ave
Winnipeg, MB R3C 0Y4
Canada
Email: hello@matchupbetter.com
Phone: +1 204-691-8383

For privacy-related inquiries, you may also contact our Data Protection Officer at privacy@matchupbetter.com.